Do You Apologize Too Much? What You Need to Know About Saying Sorry

It might be a reflexive apology. More likely, it's your way of asserting that you are not going to do something and/or that you want something, i.e., “I'm not cooking so we need to go out or order in.” Another case of the assertive apology is, “Sorry, but I didn't ask for the more expensive synthetic oil in my car ...